Case Study
Opella
The Opportunity
Opella launched an ambitious global rebrand spanning 46 locations, including 13 manufacturing sites across six continents. Each location presented unique cultural, logistical, and environmental requirements. The opportunity: deliver a unified brand presence while respecting regional nuances, and implement a full suite of branded elements from signage and graphics to furniture and welcome packs consistently and at scale.
Our design and implementation teams worked closely to test components across pilot sites, enabling consistent delivery.
The Solution
Principle began with comprehensive site audits, followed by the creation of a clear, visual brand book that translated Opella’s technical guidelines into an accessible implementation guide. We developed site specific branding schemes tailored to each location, bringing the refreshed identity to life through internal and external signage, wall graphics, furniture, and branded accessories.
Centralized production paired with regional inhouse teams ensured global consistency, while computer aided design tools allowed stakeholders to preview and approve every detail before execution. Every touchpoint was designed to enhance both employee and customer journeys.
Our impact
The rebrand transformed all 46 sites into cohesive, immersive brand environments each thoughtfully adapted to its region while expressing one unified Opella identity. The result is a globally consistent yet locally resonant brand experience that demonstrates Principle’s ability to translate guidelines into high performing real world environments at scale.
