Case Study
Sweetgreen
The Opportunity
As Sweetgreen continued expanding on the West Coast, the brand needed exterior and interior signage that could express its clean, modern identity across a wide range of property types. With new and existing storefronts requiring updates, many with varying architectural conditions and local regulatory requirements, Sweetgreen sought a partner capable of designing, producing, and installing high quality‑ signage that remained true to their aesthetic while ensuring consistency across the network.
They also required specialty solutions, including custom glass neon signage, that would carry Sweetgreen’s distinctive visual language into each new space with precision and personality.
The Solution
Principle partnered closely with the Sweetgreen team to deliver a comprehensive signage program that balanced brand consistency with site specific‑adaptability.
Our scope included:
Site Surveys to document each location’s unique constraints and opportunities
Interior & Exterior Signage Development aligned with Sweetgreen’s minimalist design ethos
Specialty Glass Neon Signage, engineered and produced to meet Sweetgreen’s exact
creative standards
Material Specifications ensuring quality, durability, and consistent color and
illumination across locations
Manufacturing & Installation through vetted production partners capable of meeting Sweetgreen’s speed and quality requirements
Installation Guidelines to ensure uniform execution across new builds and retrofits
Full Project Management, coordinating schedules, vendors, compliance, and
execution from end to end
This process ensured that Sweetgreen’s visual identity was carried forward authentically across a variety of storefront types—from high visibility‑ street locations to compact urban footprints.
Our Impact
The program delivered a cohesive and recognizable Sweetgreen brand presence across its West Coast expansion. Consistent signage, specialty neon elements, and precise installation elevated visibility and reinforced Sweetgreen’s modern, purpose driven‑ identity across the region.
By providing a scalable framework for future locations, Principle helped Sweetgreen maintain its signature brand expression while continuing to grow quickly and confidently across one of its most important markets.
