Component design and evolution fit for global production, ensuring brand consistency from the inside out.

Our development team will nurture your brand by designing, sourcing, prototyping and constructing with integrity.

We strive for the highest standards; break with convention; adapt and refine to add value to every step of the journey.

We will be brand guardians through the life of your brand implementation project, and as your brand evolves in the future.

We make it happen.


Real Impact:

Highly skilled technical designers

Material selection that is fit for purpose

Global manufacturing and sourcing capabilities fit for purpose – no limitations or compromises

Prototyping to ensure best standards

Product evolution and value engineering to achieve the best long-term results

Knowledgeable ergonomic designers

Brand guardians
– Corporate Identity Manual development
– Digital User Guides development

Stakeholder approval processes

See how we do it

Principle is the global brand implementer for the HSBC retail network and, alongside the HSBC Global standards team, have developed the current Retail, Business and Premier concepts for the bank.



Find out how we can help deliver your next brand implementation project.