Component design and evolution fit for global production, ensuring brand consistency from the inside out.
Our development team will nurture your brand by designing, sourcing, prototyping and constructing with integrity.
We strive for the highest standards; break with convention; adapt and refine to add value to every step of the journey.
We will be brand guardians through the life of your brand implementation project, and as your brand evolves in the future.
We make it happen.
Highly skilled technical designers
Material selection that is fit for purpose
Global manufacturing and sourcing capabilities fit for purpose – no limitations or compromises
Prototyping to ensure best standards
Product evolution and value engineering to achieve the best long-term results
Knowledgeable ergonomic designers
– Corporate Identity Manual development
– Digital User Guides development
Stakeholder approval processes
See how we do it
Principle is the global brand implementer for the HSBC retail network and, alongside the HSBC Global standards team, have developed the current Retail, Business and Premier concepts for the bank.