Our Approach

Our well-rounded approach to brand building involves an understanding of the 4Cs within every client assignment - Context, Customers, Competitors and Company.

Context
and trends

Relevant

Customers
and stakeholders

Compelling

Company
and culture

Credible

Competitors

Differentiated

Principle Intelligence is connected with other Principle teams - design, PMO and implementation - to ensure constant synergies and insights that are beyond the scope of traditional brand agencies.