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Insights on leveraging brands for business success. Outlooks on strategy, design, and implementation.

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MicrosoftTeams Image (7) (1)

The weakest link in brand development

News - May 2022
By Veb Anand
Award-winning creative studio Honest rebrands as Principle

Award-winning creative studio rebrands as Principle

News - April 2022
Principle | Using Brand to Reinvigorate Culture

Building Brand Culture

Perspectives - January 2022
By Adrian Pring, Strategy Director
Principle - Latest Retail Industry Insights 2022

Retail Insights

Perspectives - January 2022
By Sharon Lessard, Retail Strategy Consultant
Why it's time for the world's first integrated brand and implementation consultancy.

Why it's time for the world's first integrated brand and implementation consultancy

Perspectives - August 2021
By Veb Anand, Chief Strategy Officer
Purpose branding is heading towards a new chapter - is it an opportunity of a distraction.

Purpose branding is heading towards a new chapter - is it an opportunity or a distraction?

Perspectives - August 2021
By Adrian Pring, Strategy Director
Principle | Using the power of brand for success in mergers and acquisitions.

Using the power of brand for success in mergers and acquisitions

Perspectives - August 2021
By Veb Anand
Retail branch network role and purpose after COVID-19

The retail bank branch role and purpose after COVID-19

Perspectives - August 2021
By Morten Olsen, Managing Director - Nordic Region
Veb Anand

Veb Anand joins as Chief Strategy Officer

News - June 2021
Richard Butterfield Principle Founder and Chairman

Q&A with Founder and Chairman, Richard Butterfield

News - June 2021
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