Insights on leveraging brands for business success. Outlooks on strategy, design, and implementation.
All News Perspectives Journey to Zero Perspectives - September 2022 By Victoria Woodings Beware of the Dancing Bear News - September 2022 By Nicholas Griffin and Adrian Pring Principle rebrands Temenos to 'Everyone's banking platform' News - July 2022 The weakest link in brand development News - May 2022 By Veb Anand Award-winning creative studio rebrands as Principle News - April 2022 Building Brand Culture Perspectives - January 2022 By Adrian Pring, Strategy Director Retail Insights Perspectives - January 2022 By Sharon Lessard, Retail Strategy Consultant Why it's time for the world's first integrated brand and implementation consultancy Perspectives - August 2021 By Veb Anand, Chief Strategy Officer Purpose branding is heading towards a new chapter - is it an opportunity or a distraction? Perspectives - August 2021 By Adrian Pring, Strategy Director Using the power of brand for success in mergers and acquisitions Perspectives - August 2021 By Veb Anand The retail bank branch role and purpose after COVID-19 Perspectives - August 2021 By Morten Olsen, Managing Director - Nordic Region Veb Anand joins as Chief Strategy Officer News - June 2021 icon-chevron-left-sm12icon-chevron-right-sm
Why it's time for the world's first integrated brand and implementation consultancy Perspectives - August 2021 By Veb Anand, Chief Strategy Officer
Purpose branding is heading towards a new chapter - is it an opportunity or a distraction? Perspectives - August 2021 By Adrian Pring, Strategy Director
Using the power of brand for success in mergers and acquisitions Perspectives - August 2021 By Veb Anand
The retail bank branch role and purpose after COVID-19 Perspectives - August 2021 By Morten Olsen, Managing Director - Nordic Region