Insights

Introducing the Principle Global Group Board

By: Brad Bobenmoyer / Vice President, Marketing

Principle is pleased to share that we have established a new Global Group Board to guide our organization through its next chapter of growth and innovation.

This leadership body will be responsible for our Strategic Direction, Governance Oversight & Accountability, Financial Stewardship, and Risk Management & Compliance, ensuring we remain aligned, future‑focused, and equipped for continued global success.

Our newly appointed Global Group Board includes:

Group Chairman – Richard Butterfield

Chairman, Europe – Michele Bonello

CEO, Americas – Andy Dykstra

CEO, Europe – Cristian Delledonne

Group CFO – Ciara Allan

Non‑Executive Director – David Greenwood

This Board brings together deep expertise, diverse regional insight, and a shared commitment to elevating Principle’s impact worldwide. Their collective leadership will strengthen our strategic alignment and further enhance our ability to serve clients across every market.

Exciting times ahead.

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Scaling Brand Change: Managing 100+ Site Programs

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When a brand changes, whether through a merger, acquisition, or strategic rebrand the announcement is just the beginning. The real challenge starts when that new identity must show up consistently across hundreds of locations, each with its own landlord, municipality, site conditions, and timeline pressures.

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