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Business Development Manager DACH
Munich, Germany
Join Principle. Bringing global brands to life.
Principle is an international brand implementation company that helps some of the world's leading brands deliver a consistent identity across their entire network.
From automotive dealerships and commercial vehicle networks to retail chains, banking branches, telecommunications stores and corporate environments, we provide consultancy, design development, project management, manufacturing, logistics and installation services worldwide.
Principle is the “one stop shop” provider for brand visibility at the POS.
Our clients rely on us to simplify complex, multi-site rollout programmes and ensure their brand is implemented consistently, anywhere in the world.
As part of our continued growth in Europe, we are looking for a Business Development Manager to join our Munich office and work closely with our Sales Director to expand our presence across Germany, Austria and Switzerland.
The Role
This is a business development-focused role for a commercially driven professional who understands how branded environments, dealership networks and multi-site implementation projects work.
You will be responsible for identifying and developing new business opportunities, building long-term customer relationships and supporting the delivery of strategic projects within the DACH region.
We are particularly interested in candidates with experience in sectors such as:
- Automotive Retail
- Commercial Vehicle & Truck Networks
- Retail Fit Out
- Shopfitting
- Branded Environments
- Signage & Visual Identity
- Construction & Interior Solutions
- Brand Implementation
- Corporate Real Estate & Facilities
Key Responsibilities
- Drive business growth across Germany, Austria and Switzerland.
- Identify, develop and convert new sales opportunities.
- Build relationships with OEMs, dealer groups, retail chains and multi-site organisations.
- Manage and grow strategic customer accounts.
- Prepare and present commercial proposals and solutions.
- Support tender submissions and framework agreements.
- Work closely with Design, Project Management, Procurement and Operations teams.
- Contribute to the successful delivery of complex rollout programmes.
- Maintain a strong sales pipeline and accurate forecasts.
- Represent Principle at customer meetings, industry events and networking activities.
What We're Looking For
- Minimum 5 years' experience in Business Development, Commercial Management or Key Account Management.
- Proven success in developing new business and managing strategic accounts.
- Experience within automotive retail, retail construction, shopfitting, branded environments or related sectors.
- Understanding of project-based sales and multi-site implementation programmes.
- Strong commercial awareness and negotiation skills.
- Excellent communication and relationship-building abilities.
- Ability to work autonomously in a fast-paced international environment.
- Fluent German and professional English are essential.
Why Join Principle?
- Be part of a growing international business with global ambitions.
- Work with some of the world's leading brands.
- Join a collaborative and entrepreneurial culture.
- Play a key role in expanding our DACH business.
- Competitive salary, bonus structure.
- International career development opportunities.
If you are an ambitious commercial professional looking to combine business development, strategic account management and project-driven solutions within an international environment, we'd love to hear from you.
Apply now or email Margherita.Puglielli@principle-europe.com confidentially to learn more about this opportunity.
