Leveraging the power of brand to engage employees after a series of acquisitions.


Global pharmaceutical Teva needed to strengthen the connection between its brand and employees following multiple acquisitions. The goal was to create a sense of ‘One Teva’ globally, and elevate the employee experience. A key hurdle: many employees still identified with legacy brands and were not engaged with the company’s new purpose and vision.

Teva HQ Tel Aviv

Starting with brand strategy and design, we enhanced Teva’s values with a specific focus on the internal audience. We extended the brand identity elements to ensure a powerful creative expression that enhanced the employee experience across diverse workplaces, including manufacturing, warehousing and office-based locations worldwide.

Teva Corporate Workplace

Teva required not just brand consistency across diverse workplaces, but a physical and digital brand rollout that would signal change powerfully and clearly to all employees. An updated employee value proposition underpinned our approach, and resulted in an increased understanding of the business purpose and connection to the brand.

Teva Internal Brand Communications 1
Teva Internal Brand Communications 2

Our design team worked closely with our implementation team to test all components across pilot sites, detailing all information needed by project managers to be able to successfully deliver consistency globally.

Our solution included a dynamic tool that simulated different global rollout scenarios using Teva real estate asset data combined with our sector and market experience. The result was brand change delivered in months not years.

Teva Internal Brand Communications 3