Creating a brand from the ground up for a CBD start up.


Remede spotted an opportunity to take the science seriously in a category that leaned toward alternative culture. They envisioned a brand that could live up to their commitment to quality product development, and required everything from brand identity and product packaging to store design and build.

Remede CBD Brand Positioning

We identified a white space for Remede, striking the right balance between science and wellness for a CBD brand. The biochemistry of plants, and their natural healing properties, was the inspiration for our clinical botanics positioning which is reflected in the brand identity, product packaging and service design.

Remede CBD Product Packaging
Remede CBD Product Packaging 1
Remede CBD Product Packaging 2

The product portfolio was organised around client needs under the umbrella of wellness. The visual identity system used colour to delineate between product lines and areas of focus.

Remede CBD Service Design

Remede was launched in less than 18 months with our brand positioning driving every element of the customer experience which encompassed education and personal consultation.

Remede Retail Store Design
Remede Retail Store Design 1

The business plan included several distribution models ranging from company-owned stores to co-branded experience within environments that offered health and wellness services.