Remede spotted an opportunity to take the science seriously in a category that leaned toward alternative culture. They envisioned a brand that could live up to their commitment to quality product development, and required everything from brand identity and product packaging to store design and build.
We identified a white space for Remede, striking the right balance between science and wellness for a CBD brand. The biochemistry of plants, and their natural healing properties, was the inspiration for our clinical botanics positioning which is reflected in the brand identity, product packaging and service design.
The product portfolio was organised around client needs under the umbrella of wellness. The visual identity system used colour to delineate between product lines and areas of focus.
The business plan included several distribution models ranging from company-owned stores to co-branded experience within environments that offered health and wellness services.