National Account Manager, United States

Closing Date:

February 28, 2022

Job Type:

Full Time


United States

Reports to:

Vice President, Sales

Why Principle?

Principle is a global brand and implementation consultancy with 22 offices and operations in more than 70 countries.  Founded in 1987 in the UK, we work with many of the world’s leading companies to ensure that their brands are brought to life in any environment – from retail stores to pop-up brand experiences to corporate offices and production facilities.  We work with clients in a range of industries and our priority sectors include automotive, financial services, retail, telecommunications and other large global corporates.


Principle has four divisions:

  • Principle Intelligence – Our brand and business consultancy that sets strategic direction and develops platforms for growth
  • Principle Creative – Our creative studio that crafts powerful brand identities and experiences across every channel
  • Principle Management Office (PMO) – Our programme management office that drives brand transformation, efficiently and effectively
  • Principle Implementation – Our implementation practice that executes sustainable brand change at speed and scale


Please visit our website for more information

Purpose of the Role

The National Account Manager will be responsible for identifying new client business and selling Principle’s PMO and implementation services while also recognizing when there are opportunities that align with our end-to-end offering. In addition to new business, the National Account Manager will be responsible for maintaining and growing revenue with current Principle clients. This position requires a sales ‘hunter’ who is motivated, resourceful and consultative in their approach – one who is able to generate leads and close business in partnership with the broader Principle team.  

Key Responsibilities & Accountabilities:

  • Builds a solid and steady pipeline of prospects aligned with our overall business strategy and priority sectors to continuously feed our funnel
  • Utilizes key tools (e.g., zoominfo, Hubspot) to research industries, market trends, track and report sales opportunities
  • Manages the sales process from lead generation through to client conversion, directly and in partnership with the operations team
  • Defines the account strategy for assigned customers, and collaborates with the broader team to execute plans and tactics
  • Provides support in responding to RFPs/RFIs and helping in overall initiatives
  • Responsible for YOY growth in new and existing clients (as assigned)

Knowledge, Skills & Attributes - Essential:

  • Bachelor’s degree preferred
  • At least 5 years of related sales experience, preferably in a program management, brand implementation or related industry
  • Proven track record of meeting and exceeding YOY budget and goals
  • Superior analytical skills
  • Outside the box thinking with high level of problem solving ability
  • Strong understanding of working within CRM, preferably HubSpot
  • Ability to problem solve with an entrepreneurial commitment to achieving goals 
  • Ability to engage prospective clients through needs-based, consultative selling
  • Strong strategic development & management skills with the ability to execute business plans
  • Excellent communication, presentation and interpersonal skills
  • Able to function effectively in a fast-paced environment, and be a self-starter
  • Willingness to travel on as needed basis


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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.

United States