Award-winning creative studio rebrands as Principle

News - April 2022

Award-winning creative studio Honest rebrands as Principle

Honest will now operate under the Principle brand.

Award-winning creative studio Honest has played an important role in our offer since 2016. As of today, the team will operate as a fully united part of Principle and we will continue to integrate their design solutions into our global proposition, supporting brand change from strategy through to design, PMO, and implementation.

Principle CEO Victoria Woodings, says: “Since its founding 35 years ago, Principle has understood the role of brand in driving change and building value. By integrating Honest, our creative studio, into the Principle brand, our proposition becomes clear and our teams are able to work even more collaboratively on behalf of our global clients.”

Julia Leckey, says: “Honest has been part of the Principle family for many years, working together as one powerful expert team under an end-to-end offer for global clients such as HSBC, Rolls Royce, Teva and social enterprises like Change Please. We're looking forward to continuing to bring innovative ideas to our clients to accelerate their growth in a fast changing world.”

Discover more about our creative capabilities. This announcement follows the strengthening of Principle’s strategy and consulting capabilities in summer 2021.