Case Study
As one of the world's most iconic football venues, Emirates Stadium continually evolves to meet the expectations of supporters, hospitality guests, and corporate partners. Arsenal sought a partner capable of enhancing multiple environments throughout the stadium while maintaining a premium, cohesive brand experience.
The opportunity extended across a diverse range of spaces, including hospitality areas, concourses, training facilities, and member environments. Each required bespoke solutions that balanced functionality, durability, and brand expression while elevating the overall visitor experience.
Working alongside Arsenal and project partners since 2010, Principle has developed and implemented a broad range of bespoke interior solutions throughout the stadium estate.
Our work has included:
Interior signage and environmental graphics
Wall coverings and branded finishes
Custom furniture and interior products
Material specification and prototyping
Manufacturing and installation of bespoke elements
Projects have spanned Club Level, The Royal Oak, Upper and Lower Concourses, The Academy Training Ground, The Hub, and Dial Square, creating a consistent and engaging experience across multiple touchpoints within the Arsenal ecosystem.
Impact
The result is a series of premium, brand-aligned environments that strengthen Arsenal's identity and enhance the matchday experience throughout Emirates Stadium.
Through a long-term partnership, Principle has helped create cohesive, high-quality spaces that elevate hospitality, improve visitor engagement, and support one of football's most recognized global brands.
