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Insights on leveraging brands for business success. Outlooks on strategy, design, and implementation.

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Screen Shot 2023 02 13 At 12.24.45 PM

Revitalising employee experiences

Perspectives - July 2024
By Adrian Pring
Andy Dykstra joins Principle as CEO Americas

Andy Dykstra joins as CEO, Americas

News - November 2023
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‘Jewels of Nespresso’ Royal Coronation Window Display

News - May 2023
Banks should focus on brand

Why Banks Need To Focus On Brand In Today's Environment

Perspectives - April 2023
By Veb Anand, Darlia Clark, and Antonia Gaynor
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Free As A Bird

News - March 2023
By Adrian Pring, Strategy Director
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CES & NADA - Automotive Trends

Perspectives - January 2023
By Damien Moore-Evans
Principle Global | Journey to Zero

Journey to Zero

Perspectives - September 2022
By Victoria Woodings
Slide1

Beware of the Dancing Bear

News - September 2022
By Nicholas Griffin and Adrian Pring
Screen Shot 2022 07 06 At 11.10.24 AM

Principle rebrands Temenos to 'Everyone's banking platform'

News - July 2022
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The weakest link in brand development

News - May 2022
By Veb Anand
Award-winning creative studio Honest rebrands as Principle

Award-winning creative studio rebrands as Principle

News - April 2022
Principle | Using Brand to Reinvigorate Culture

Building Brand Culture

Perspectives - January 2022
By Adrian Pring, Strategy Director
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