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Insights on leveraging brands for business success. Outlooks on strategy, design, and implementation.

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‘Jewels of Nespresso’ Royal Coronation Window Display

News - May 2023
Banks should focus on brand

Why Banks Need To Focus On Brand In Today's Environment

Perspectives - April 2023
By Veb Anand, Darlia Clark, and Antonia Gaynor
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Free As A Bird

News - March 2023
By Adrian Pring, Strategy Director
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CES & NADA - Automotive Trends

Perspectives - January 2023
By Damien Moore-Evans
Principle Global | Journey to Zero

Journey to Zero

Perspectives - September 2022
By Victoria Woodings
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Beware of the Dancing Bear

News - September 2022
By Nicholas Griffin and Adrian Pring
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Principle rebrands Temenos to 'Everyone's banking platform'

News - July 2022
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The weakest link in brand development

News - May 2022
By Veb Anand
Award-winning creative studio Honest rebrands as Principle

Award-winning creative studio rebrands as Principle

News - April 2022
Principle | Using Brand to Reinvigorate Culture

Building Brand Culture

Perspectives - January 2022
By Adrian Pring, Strategy Director
Principle - Latest Retail Industry Insights 2022

Retail Insights

Perspectives - January 2022
By Sharon Lessard, Retail Strategy Consultant
Why it's time for the world's first integrated brand and implementation consultancy.

Why it's time for the world's first integrated brand and implementation consultancy

Perspectives - August 2021
By Veb Anand, Chief Strategy Officer
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