Principle responds to demand for digital transformation in banking with new appointment

News - July 2021

Morten Olsen appointed as managing director of Principle Nordics

Retail banks have been reinventing their formats for some time, but COVID-19 has accelerated digital transformation plans and created a demand for rapid change from customers who want to do banking on their terms, whether it's at a reimagined bank branch, in a supermarket or using an app from a fintech challenger. 

Victoria Woodings, Principle CEO, says: “Our latest appointment will make a significant contribution to the conversations we’re having with our client partners across the financial services spectrum.”

Morten Olsen is the former head of brand and ATM concepts, strategy and development at Nordea, one of Scandinavia’s most progressive retail banks. He has a rich understanding of how customers’ needs have evolved over time, encompassing physical and digital interactions. 

Morten has partnered with the likes of La Caixa Bank to define its future retail strategy and to accelerate its transition towards a cashless branch network without a decreased customer experience. For Erste Group in Europe, Morten consulted on the introduction of a multi-channel advisory offering that combined both high tech and high touch to deliver a customer experience tailored to individual needs.

As managing director for the Nordics, Morten will be based in Copenhagen and will work closely with our strategy, creative and implementation teams to bring his expertise and focus on digital and physical integration to client challenges within the financial services sector and beyond.

"I’m looking forward to leveraging my experience to help clients across all sectors to balance technology with customer needs.”

Morten continues: “I’m thrilled to be joining Principle as many companies are transforming their business models to remain relevant and competitive. Within banking, the Nordics are often considered the front runners in digital transformation and this has been my focus for the last ten years." 

Principle partners with many of the world’s leading financial services brands. Discover more about our recent work with HSBC and Finastra.