Clients

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Clients - MINI
MINI - Principle brand implementation client
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In 2012 Principle was asked to develop the interior branding elements of the new MINI concept.

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Client - HSBC
HSBC - Principle brand implementation client
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Principle is the global brand implementer for the HSBC retail network and has developed, alongside the HSBC Global standards team, the current Retail, Business and Premier concepts for the bank.

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Clients - BMW
BMW - Principle global brand implementation client
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Principle was appointed in 2012 as BMW's Global Corporate Identity Manager of BMW EPOS Initiative.

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Clients - Accenture
Accenture - Principle brand implementation client
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Working with Accenture globally, Principle has strategically planned and implemented several ambitious projects.

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Clients - GfK
GfK - Principle brand implementation client
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Principle was recognised by GfK as a partner with similar philosophies to their own, that would be required for its global rebrand.

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Clients - UniCredit
UniCredit - Principle brand implementation client
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European management, development and implementation of multiple sites, Principle is UniCredit's preferred partner.

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Clients - Jaguar Land Rover
JLR - Principle global brand implementation client
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Principle is appointed to manage the standards of Jaguar Land Rover's global retail network, which has included the development and implementation of several additional initiatives.

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Clients - Arcelor Mittal
Principle client - Arcelor Mittal
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Working with ArcelorMittal since 2007, Principle has been a long standing partner to the world's largest steel producer.

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Clients - Pinnacle
Pinnacle - Principle brand implementation client
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Working with Pinnacle since 2009, Principle has provided implementation management and services for several projects.

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Clients - Willis Towers Watson
Towers Watson - Principle brand implementation client
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Principle demonstrated its full range of global and localised expertise by managing global brand implementation for Willis Towers Watson.

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Clients CNHI
CNHI - Principle global brand implementation client
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Principle offer strategic European management, development and implementation for this global agricultural, construction and commercial equipment company.

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Clients - ITG
ITG - Principle brand implementation client
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Principle worked in partnership with ITG to implement a unique interior corporate branding programme at the International Research broker's New York Headquarters.

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Clients - FCA
FCA - Principle brand implementation client
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Principle is FCA's partner of choice for brand corporate identity strategies around the globe.

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Clients - Nissan
Nissan - Principle brand implementation client
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Principle is the lead supplier for Nissan's showroom corporate identity throughout Europe, which has included the development and implementation of several additional initiatives.

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Clients Sky
European brand implementation agency for Sky
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Principle are appointed as Sky’s European Brand Implementation agency, having successfully completed some high-profile projects for the broadcaster.

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Clients Arsenal
Stadium enhancement programme for Arsenal
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Arsenal’s directors decided to embark on a major stadium enhancement programme in 2009 and called upon Principle to deliver the finished product.

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Clients Wembley
Wayfinding and signage for new Wembley Stadium
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Principle's expertise in wayfinding and signage was applied succesfully to the new Wembley Stadium.

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Clients - Boost Mobile
Boost - Principle brand implementation client
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Boost Mobile engaged Principle to take them from strategy to implementation for 6000 sites across the US.

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Clients Arcadia
Interior rebranding programme for Arcadia
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Principle work closely with the Arcadia Group and their brands TopShop, TopMan and Miss Selfridge around the world.

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Clients - Atkins
Atkins - Principle brand implementation client
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A successful, long standing partnership meant Principle was the natural partner to implement the brand environment at Atkins' new London office.

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