Value engineering expertise delivers first dedicated store for Finlay & Co.

Principle worked alongside contractor Stoneforce and architect Olivia Gordon to deliver a concept retail store that reflects the high-end quality of the products provided by independent opticians Finlay & Co.

The brief came to the Principle team via Stoneforce in the form of an architect’s drawing, which was followed by a meeting with all parties, including the owners, where their requirements were discussed in detail.

We then liaised with the client and architect directly to value engineer the project, reducing the cost by over 30% so the project could be delivered on budget, whilst still keeping the desired look and feel.

The Principle team then manufactured all fixtures and fittings from real brass, pine and Douglas Fir, and completed the installation in the Carnaby Street, London location in 3 days.

Principle reduced the overall budget by 30% through value engineering.

“We are thrilled with how the store has turned out. It's trading really well and everyone is delighted. Thanks so much for all your hard work getting us there! Incredibly satisfying to see it all done. Hopefully there will be lots more exciting projects to come as we look to roll out to multiple stores.”
Dane Butler, Co-Founder, Finlay & Co

“To add my huge thanks for all your hard work on the Finlay Store. It was great to see it installed so seamlessly last week and looking so crisp.“
Olivia Gordon, Architect ARB

Seamless installation of concept store by Principle