Roll Out of European Brand Re-invention for FCA
Principle chosen as strategic partner for new CI identity implementation across EMEA.
Principle was engaged by Chrysler Fiat Asia Pacific to work on an urgent programme for their brand launch in Korea.
In just 8 days, from a standing start, we managed to produce a full store interior for client approval, including implementation of their brand across interior furniture, merchandising units, and interior and exterior signage.
In a further 20 days, we managed the production of all components for 10 sites, and implemented all locations ready for the opening day launch in South Korea.