Roll Out of European Brand Re-invention for FCA

Principle chosen as strategic partner for new CI identity implementation across EMEA.

FCA chose Principle as its strategic partner for the creation of the new CI Identity for all brands in the whole EMEA region.

The re-branding programme foresees the global set-up of all FCA brands sales points, with new showroom and after sales area interiors furnishing systems, as well as the installation of bespoke furnishing elements for own Motor Villages.

Specific furnishings have also been developed for authorised Alfa Romeo 4C, and for MOPAR spare parts and accessories sales points. The programme also foresees a total external image make-over of all FCA brands sales points in Europe, with strongly characterising features such as facade cladding, entrance portals, identification totems and flag elements.

The entire FCA brands commercial network in the EMEA region consists of over 8000 showrooms and 4000 authorised after sales repair garages.

Re-branding programme with include the global set-up of all FCA brands sales points.