Nissan Graphics for French Retailers

Design, development and implementation of showroom graphics across Nissan retailers in France.

Further to its management of the whole furniture roll out across Europe, Principle was given the opportunity of supplying the full range of graphics presented in the brand guidelines to Nissan France.

The project incorporates complete wall coverings to define and identify the delivery zone within the showroom, aftersales signage, professional areas and opaque film for offices.

Principle put together a personalised proposal and allocated a dedicated team to the project, allowing them to implement graphics throughout the country.

After successfully completing installations on more than 25 sites, and when the new identity Nissan 2.1 was launched, Nissan once again requested Principle’s support. Principle is delighted to be working with Nissan on this project.

The project included wall coverings and aftersales signage.