Jaguar Land Rover
Transformational Site Refurbishments for Jaguar Land Rover
Offering customers another view point of the brand - off road and on the track.
The brief for the ‘Statement’ project was to create a progressive and innovative customer experience, building on the existing ARCH corporate identity, and developing new experiential areas for specialist areas of the Jaguar Land Rover offer.
Although a relatively small site, with a total area of 18,100 sqm of floor space across 5 floors including 2 basement levels, the Munich showroom can accommodate an impressive 373 cars and has some key design features.
A project of this scale doesn’t come without its challenges which included sympathetically integrating a complex mechanical and electrical package within a concrete frame building; co-ordinating
packages and understanding every detail between the specialists to limit any conflicts within the design and technical planning and achieving a minimalistic interior with so many technical elements and services to be concealed.
However the end result is a creation that merges innovation, warmth, energy, and new technology; delivering an environment where customers can feel special, educated and absorbed in the Jaguar Land Rover brand.
Julie David, Global Experiential Marketing Director, Jaguar Land Rover, commented: “This is all about our people, the collective 'one team' of those from Jaguar Land Rover and our key strategic partners. We have left a legacy of the care and efforts of those in an amazing property, a fabulous retail and hospitality experiential environment that will be there for our customers for many years to come!”
Dominic Elms, Network Development & Standard Director, MM-1 Market Performance, added: “Hand on heart, it has been a real pleasure - and one of my personal highlights during my time at Jaguar Land Rover - working within such a can-do, proactive team made up from so many different parts of our organisation. A reminder of what is great within Jaguar Land Rover when we put our minds and hearts to it, together.”