New ARCH Showroom Concept for Jaguar Land Rover

Principle appointed to deliver a total global re-positioning initiative for this innovative brand.

This project encompassed all aspects of the Principle offer.

Our full end to end solution, from strategy, planning, standards management, technical development, architectural services and retailer level installation, is how Principle add value at every level to the central brand, regional management teams, and in market retailers.

Each stakeholder is an important client to us, and understanding the activation of brand across a franchise network while maintaining standards and visibility through Principle Connect - our digital management tool - has all contributed to our continued successful delivery of objectives to this important client around the globe.

The Jaguar Land Rover project encompassed all aspects of the Principle offer.