Digitally Enhanced Showrooms for BMW

Principle managed and activated digitally enhanced showrooms for BMW to improve the customer experience.

As an advancement to Principle's original role through EPOS deployment, Principle went on to find the market based solutions for the brand's digital strategy.

Following the successful development of a 'fit for purpose' digital solution, and subsequent roll out in key strategic digitally adopting markets, we now continue our role providing an ongoing digital update and maintenance offer to BMW.

Principle provide an ongoing digital update and maintenance offer to BMW.