BMWi Global Roll Out

Launch of the new electric vehicle concept around the world as a sub brand of BMW - managed and implemented by Principle.

When BMW launched the 'I' brand, they needed a pro-active partner to ensure the launch platform was developed and implemented at over 750 retailers around the world.

Principle strategically planned and managed the project, including the sourcing, global logistics mapping, and local installation at 750 retailers in 56 countries.

Principle implemented the BMWi at 750 retailers around the world.