BMWi Global Roll Out
Launch of the new electric vehicle concept around the world as a sub brand of BMW - managed and implemented by Principle.
Management reporting through Principle Connect offered the global brand full visibility of their worldwide roll out.
The strategic planning of sourcing for brand environment components, and working directly with the markets and the retailers themselves, was important to the overall success of the implementation.
Through our boots on the ground field services, Principle surveyed over 2000 sites and set a plan of action in place to implement EPOS around the world.
Following the successful delivery of the project, Principle has been appointed on several central and market led initiatives since 2012.