Insights

Principle Global Strengthens Group Leadership Team with Four Key Appointments

Andy Dykstra / Group CEO

As Principle Global continues to grow and evolve around the world, we are strengthening the connections between our regional expertise and the capabilities we share globally.

Four leaders have been appointed to newly established Group positions, supporting the next phase of Principle Global’s growth and helping us collaborate more effectively as One Principle. These roles have been created to connect expertise across regions, align best practices and support growth throughout the Principle Global community, while preserving the local leadership and market knowledge that make each region successful.

Together, the appointments strengthen our ability to share expertise, create greater consistency and broaden our capabilities across brand and marketing, operations, technology, data and AI innovation.

Thomas Thompson appointed Group Vice President of Operations

As Group Vice President of Operations, Thomas will provide leadership across sourcing, engineering, supply chain, manufacturing, logistics, installation and delivery excellence throughout Principle’s global business.

His focus will be on strengthening operational consistency, scalability, profitability, quality and implementation excellence. Thomas will work to further integrate global teams and processes, helping ensure we effectively deliver signage and branded environment programs through our supply chain partners and provide exceptional on-site delivery for global, multi-region clients including McLaren, Bentley, Marsh and others.

At the heart of Thomas’ remit is a simple goal: to help Principle Global deliver consistently and profitably across the globe while enabling teams to leverage shared expertise and best practices across regions.

Brad Bobenmoyer appointed Group Vice President of Marketing

As Group Vice President of Marketing, Brad will lead Principle Global’s marketing strategy across the United States, United Kingdom, APAC and MENA, while partnering closely with European leadership to ensure alignment across the broader organization.

Brad will oversee global brand strategy, demand generation, thought leadership, digital growth initiatives and market visibility, while supporting regional growth objectives and strengthening Principle’s position as a leading global brand transformation partner.

His role will focus on building a more connected worldwide presence for Principle global, bringing together the strengths, expertise and stories from across our regions to help drive growth and demonstrate how we help brands take on the future.

Marlene Yovino appointed Group Vice President of Technology, Innovation & Business Insights

As Group Vice President of Technology, Innovation & Business Insights, Marlene will lead Principle’s enterprise technology strategy, business intelligence capabilities, digital transformation initiatives, cybersecurity posture, ERP optimization efforts and data governance programs.

She will also continue to oversee Principle Global’s ISO initiatives, helping ensure our quality, compliance, governance and continuous improvement programs support the long-term growth and scalability of the organization.

Through technology, analytics, automation and operational insight, Marlene’s role will help strengthen decision-making and create a more connected, data-informed enterprise. In this Group role, she will report to Ciara Allan, bringing IT and Technology together under one team.

Alex Szumski appointed Group Head of Data & AI Innovation

As Group Head of Data & AI Innovation, Alex will provide leadership across Principle Global’s data strategy, business intelligence capabilities, analytics platforms, AI enablement initiatives and data-driven innovation programs.

His role will focus on transforming data into a strategic asset for the business by connecting information, insights, technology and emerging AI capabilities to support better decision-making, improve operational performance and create measurable value for both our teams and our clients.

Working closely with stakeholders across operations, supply chain, finance, project management, marketing and regional leadership, Alex will help strengthen data-driven decision-making, enhance reporting and analytical capabilities, improve productivity through automation and identify new opportunities for innovation and growth.

Through the effective application of data, analytics, artificial intelligence, automation and proprietary business intelligence solutions, Alex will help accelerate Principle Global’s digital transformation and support our ambition to lead the market in data-driven brand implementation and transformation services.

In this role, Alex will report to Marlene Yovino as part of the Group Technology and Innovation team.

Building a stronger, more connected Principle Global

These appointments reflect an important step in Principle Global’s continued evolution as a worldwide organization.

By connecting specialist expertise across regions while retaining the local knowledge, relationships and leadership that make our teams successful, we are building a more collaborative, intelligent and integrated business, one capable of helping our clients move with greater speed, consistency and confidence wherever they operate.