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If you're after maximum detail, you're in the right place. We're obsessive. We admit it. We have to be - because you ask us to do things like suspending giant letters to a glass skyscraper with no visible means of support.
So whether it's microscopic or panoramic, we'll get things right first time.
Our Case Studies
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- » Passport Office UK
Barclays
Working with Barclays design team, Principle were commissioned to help develop and prototype a new interior and exterior brand scheme for their 'bank of the future' concept site.
Working to very short lead deadlines we developed a new range of external brand signs, including a specially designed set of illuminated letters mounted onto glass without any visible wiring - a complete first that had never been achieved before.
Inside the concept store we implemented new interior way finding, graphics, ATM surrounds and a stunning reception back wall inset with Plasma screens. The result was a flagship concept development that helps push forward the future of retail banking.
