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If you're after maximum detail, you're in the right place. We're obsessive. We admit it. We have to be - because you ask us to do things like suspending giant letters to a glass skyscraper with no visible means of support.

So whether it's microscopic or panoramic, we'll get things right first time.

Our Case Studies

3 Mobile

To increase their brand presence within the UK and Ireland, mobile media company 3 fast tracked the rollout of 260 dedicated retail stores.

Principle's response was to design a value-engineered modular solution that could work in any size of store environment, while maintaining the high-quality look and feel that 3 wanted.

We took two-dimensional concept drawings into a working three-dimensional reality in six weeks, including a fully operational mock-up store built in six days for client approvals.

Because we had invested in the front-end design and found a solution that did not require traditional on-site shop fitting, a store could be fitted out within four days, achieving major cost savings for our client.
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