7 rules of global brand implementation
The need for brand consistency across locations and customer touchpoints has never had a greater impact than in today’s fast-paced, highly competitive marketplace. To achieve and sustain a competitive edge, and ultimately drive sales, investment has to be made.
But a brand is only as effective as its consistent, quality application, and global companies in particular are keenly aware of the difficulties in achieving and maintaining that consistency. Reliable brand implementation resources, availability of materials, interpretation of guidelines and local supply chains can all have a significant impact on a brand implementation programme.
To successfully implement a brand implementation project it is essential to plan; to ensure that your brand is delivered consistently, on time and on budget in potentially multiple locations around the world.
The roadmap to a successful brand change starts here, with the following 7 rules.
- Carry out an effective needs analysis
- Make a plan of attack
- Ensure design integrity through intelligence and experience
- Maintain affordability on a global scale
- Sourcing the right people
- Time is of the essence
- Constant contact.
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