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If you're after maximum detail, you're in the right place. We're obsessive. We admit it. We have to be - because you ask us to do things like suspending giant letters to a glass skyscraper with no visible means of support.
So whether it's microscopic or panoramic, we'll get things right first time.
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Wembley Stadium
The new Wembley Stadium is the largest covered football stadium in the world - and probably the most famous. With 90,000 seats, it's twice the area of the original, allowing it to host, truly, legendary sporting events.
In a venue this large, signage really matters. As the stadium development drew to a completion, Principle Group was asked o mastermind a range of branded interior and exterior signs and graphics for the entire complex.
Working closely with the design team, we designed, catalogued, produced and installed over 10,000 signs in a six month on-site implementation period. They ranged from fire exits signs to massive graphics on the champagne bars.
It was a huge project. And whilst it may not rock the crowds quite so much as Madonna or David Beckham, it's certainly one of the largest single-site branding projects ever undertaken in the UK.
