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If you're after maximum detail, you're in the right place. We're obsessive. We admit it. We have to be - because you ask us to do things like suspending giant letters to a glass skyscraper with no visible means of support.
So whether it's microscopic or panoramic, we'll get things right first time.
Our Case Studies
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- » Clayton Homes
- » Mercy
- » GE
- » Door Graphics
- » Glazing and Partitioning Graphics
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- » MAN and ERF
- » Shell
- » ArcelorMittal
- » Booz&co
- » HSBC
- » Holiday Inn
- » Hardee's
Shell
When Shell decided to update their global brand identity to all the petrol forecourts, Principle Group was commissioned to develop the new brand identity.
Working with Shell's brand agency we took 2D drawings into 3D reality by developing and then implementing a complete new exterior brand signage scheme for the entire forecourt. The initial test sites were completed in London and Singapore from receipt of design to final installation in a 10 week period. The result proved highly successful and based on the new design that Principle Group developed is now being rolled out worldwide.
