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If you're after maximum detail, you're in the right place. We're obsessive. We admit it. We have to be - because you ask us to do things like suspending giant letters to a glass skyscraper with no visible means of support.
HSBC wanted to move away from a conventional looking interior for its retail banks.
20|20 were appointed to develop a new interior brand concept, providing a more welcoming environment for customers.
Working closely with both client and brand agency, Principle took their design concepts and developed them into a 3D working simulation for all of the bank interior elements. We then implemented a programme to convert a larger number of pilot branches into the new division.
The result was a turn key solution that delivered the new interior design on time and on budget.