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Hardee's
Shooting Stars
Hardee's needed an exterior architectural brand refresh as most of its 2000 fast food restaurant buildings were aging.
The Hardee's Architectural Development team worked in a collaborative effort to develop a unique brand statement that could be easily implemented to differentiate Hardee's from its competition.
This cost effective program is implemented without disruption of business with only a few days of site work required. This refresh of Hardee's facilities has been proven to provide sales gains in the double digits. Needless to say, Hardees is accelerating the implementation of the Shooting Star Exterior Enhancement.
