Brand Implementation

Booz&Co a leading global management consulting firm, helping the world's top businesses, governments, and other institutions, appointed Principle to rebrand over 50 sites world wide. The challenge was a 4 week lead in period and only 22 days to implement the project at each location. Using Principle's certified global partner network, we completed the project on time, ready for the global brand launch.

We provided interior branding elements, from internal wall and free standing signs. Special wall mounted plaques and a modular poster system for reception areas. For each location we followed strict brand guidelines produced and designed by Wolff Olins, this ensured brand consistently from New York to Hong Kong. The high standards required by Booz&Co meant even materials used some cases as a temporary solution were so good that these were kept in place as the permanent.