Global Rebrand

When the worlds largest steel producer Mittal Steel purchased the Arcelor Group, they needed a company with the capability to rebrand 750 sites in 60 countries. Principle was brought in at the very start of the project to work along side Futurebrand. Together we developed the sign family which would be suitable for cost effective application globally.

A full turnkey solution was developed and implemented by Principle from initial Brand audit stage, right through to installation of signage and completion of site. Using our certified partners, we managed surveyors and installation teams throughout the globe and volume manufacturing facilities located in strategic regions and produced locally ensures that the brand identity and the corporate standards are consistent anywhere in the world without the need to ship goods across continents.

Needless to say they are, Thrilled!