Principle Group

If you're after maximum detail, you're in the right place. We're obsessive. We admit it. We have to be - because you ask us to do things like suspending giant letters to a glass skyscraper with no visible means of support.

So whether it's microscopic or panoramic, we'll get things right first time.

Our Case Studies

GE

In a convergent world, building brand values has become a business priority. The launch, change or refocusing of any brand must be implemented consistently, memorably and at the correct quality level. If it's contribution to total brand equity is to be maximized.

How you implement a brand is as important as what you implement.

To assist GE in the implementation of new identity signage, Principle Group were appointed to work with GE corporate and the on site managers to ensure that the implementation of the new brand through signage, achieved the following key objectives:-

Corporate approved signage

Family of standard sign types to suit most applications

Lower costs through standardisation

Value engineering and bulk manufacture

Consistency of signage quality in terms of design

Specification

Appearance and lifespan

Centralised Survey and interpretation control to maximise opportunity for brand representation

Reduce risk of brand dilution through over branding or incorrect representation

Consistent global standard in application of brand identity.